As the greatest innovation in the 21st century, the Internet is constantly changing the content of human society, economy and even politics. Not long ago, President Hu Jintao pointed out in the direct dialogue between people's daily and netizens that he often took the time to surf the Internet, which highlights the importance of the Internet in national governance.
President Hu often surf the Internet. What about the entrepreneurs in China's automobile industry? According to a survey conducted by the gew automobile network, as a quite traditional manufacturing industry, the overall online marketing awareness of entrepreneurs in China's automobile industry is not optimistic: passenger car manufacturers have the strongest awareness, more than 80% of car manufacturers attach great importance to online marketing, and most of them have formulated special Internet marketing strategies; auto parts have the weakest awareness About 20% of the car parts company bosses "never surf the Internet", not to mention what the Internet can bring to their companies.
About 10% of China's powerful parts companies don't have their own company websites, Chen Wenkai, President of geyser automotive, once told the media. The head of a parts company even said, "it doesn't matter, as long as the products are well done, they (purchasers) will find you.". When the e-commerce platform of the automotive industry of geyser Automotive Network recommends suppliers to international purchasers, it is often very embarrassing, because the purchasers are quite incomprehensible to ask: what kind of products will a company not even have its own website make? Chen Wenkai said that less than 10% of auto parts companies have the awareness of using online e-commerce to bring business opportunities and brand promotion to the company.
Eight years ago, Roland Berger, a famous international consulting company, released a report on the development trend of China's automobile industry in the next decade, the last part of which is about the possible actions of China's Automobile Parts Companies in e-commerce. This consulting company with a German background should have made such a judgment under the circumstances of summarizing the application of e-commerce by international parts enterprises at that time. However, eight years later, it is regrettable that the level of e-commerce in China's auto parts industry has not been fundamentally improved. For the vast majority of Chinese auto parts business owners, e-commerce is still a "unclear" term. "Our website has launched a new application platform similar to supplier recruitment by purchasers. Now, it seems that international purchasers are much more active than suppliers, and we spend quite a lot of time actively communicating and explaining suppliers." Chen Wenkai, President of global automotive network, said helplessly.
From this point of view, China's auto parts suppliers' awareness of online marketing is ten years behind the international counterparts.